PocketConfidant AI. Digital self-coaching powered by artificial intelligence

PocketConfidant AI. Le self-coaching digital augmenté par l'intelligence artificielle

Ulrike Mayrhofer (), Catherine Papetti () and Mohamed Didi Alaoui ()
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Ulrike Mayrhofer: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur
Catherine Papetti: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur
Mohamed Didi Alaoui: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur

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Abstract: PocketConfidant AI is a start-up that offers digital coaching powered by artificial intelligence (AI). The coaching market is very fragmented, and the use of digital tools offers new growth opportunities. Developed in close collaboration with the company, the case study contains detailed information on PocketConfidant AI and the global coaching market. The student is asked to develop a digital marketing plan: SWOT analysis, marketing strategy, buyer personas, customer paths, mix marketing and digital mix marketing.

Keywords: market analysis; marketing plan; marketing strategy; marketing mix; digital marketing.; diagnostic marketing; stratégie marketing; plan marketing; marketing-mix; marketing digital. (search for similar items in EconPapers)
Date: 2020
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Published in 2020

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-03438240

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