Tell me what you read, I'll tell you what you are". Relationship between environmental scanning and strategic orientation

F. de Almeida, M. Pimentel, Cécile Chanut-Guieu (cecile.guieu@univmed.fr) and Gilles Guieu (gilles.guieu@univ-amu.fr)
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Cécile Chanut-Guieu: LEST - Laboratoire d'Economie et de Sociologie du Travail - AMU - Aix Marseille Université - CNRS - Centre National de la Recherche Scientifique

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Abstract: This research aimed to investigate the relationship between how an organization monitors its external environment and defines its strategic orientation. These two constructs are assessed through the perception of professionals related to monitoring activities in their organizations. The approach chosen is quantitative, using the survey as research method. Data are analyzed by using descriptive statistics, non-parametric and multivariate analysis. The results indicate a relationship between external monitoring and strategic orientation: the formal search for information stood out more in analytical and prospector organizations and informal search, in reactive and defensive ones.

Keywords: Competitive Intelligence; Organizational Strategy; Organizational Environment; Monitoring; Strategic orientation (search for similar items in EconPapers)
Date: 2020-04-01
New Economics Papers: this item is included in nep-ban and nep-cul
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-03504476
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Published in BALAS (Business Association for Latin-American Studies), Apr 2020, Bogota, Colombia

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-03504476

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