Determinants of the use of e-services in the hospitality industry in Kosovo

Adelina Zeqiri (), Mounir Dahmani and Adel Ben Youssef
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Adelina Zeqiri: University of Pristina-Kosovo

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Abstract: The aim of this research is to identify the main determinants of Kosovo outbound tourists influencing the use of e-services in the hospitality industry. To test hypotheses, we used Partial Least Squares Path Modeling (PLS-PM). Findings suggest that the intention of Kosovo outbound tourists to use e-services in the hospitality industry is influenced positively by performance expectancy, facilitating conditions, perceived value, and satisfaction with information quality. We found that expected effort and social influence have no impact on the intention to use e-services. The relationship between users' behavioral intentions and satisfaction with the information provided and real use behavior is confirmed. The perceived value depends on cost-savings, enjoyment and convenience from the use of e-services in hospitality.

Keywords: Hospitality; ICT; Determinants e-services; Kosovo; Outbound tourists (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (1)

Published in International Journal of Data and Network Science, 2021, 5 (3), pp.369-382. ⟨10.5267/j.ijdns.2021.5.006⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-03506113

DOI: 10.5267/j.ijdns.2021.5.006

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