Abercrombie & Fitch, a “casual luxury” brand on the European market

Ulrike Mayrhofer () and Claire Roederer ()
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Ulrike Mayrhofer: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur
Claire Roederer: Humanis - Hommes et management en société / Humans and management in society - UNISTRA - Université de Strasbourg

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Abstract: The US retailing chain Abercrombie & Fitch, whose head office is located in New Albany, Ohio, sells clothes and accessories for men, women and children. The company has experienced rapid growth in the USA before expanding on international markets. After the implementation of large format flagship stores in major cities around the world, the company has recently opened smaller stores offering focused brand experiences.

Keywords: Retailing chain; Abercrombie & Fitch; apparel industry; internationalization; brand experience (search for similar items in EconPapers)
Date: 2022
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Published in Pervez N. Ghauri and Philip Cateora. International Marketing, 5th edition, McGraw Hill, pp.465-468, 2022

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-03547531

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