L’influence du pays d’origine sur la perception des marques chinoises --- Une revue systématique de la littérature

Xiaoxuan Yang
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Xiaoxuan Yang: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur

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Date: 2020-05-18
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Published in 10ème Colloque Atlas AFMI Association Francophone de Management International 18-20 mai 2020 – IAE de Poitiers, May 2020, Poitiers, France

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