Role Models and Entrepreneurial Intention: The Moderating Effects of Experience, Locus of Control and Self-Esteem

Olivier Brunel (), Eric Michael Laviolette and Miruna Radu-Lefebvre
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Olivier Brunel: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Abstract: This article demonstrates that the impact of role models (RMs) on students' self-efficacy and entrepreneurial intention is moderated by their entrepreneurial experience and personality variables such as self-esteem and locus of control. 276 students enrolled in an entrepreneurship education programs (EEPs) were exposed to either a positive or a negative sensitisation message by alumni who became entrepreneurs to test its impact on the students' self-efficacy and entrepreneurial intention. Findings indicate that students with entrepreneurial experience, high self-esteem and internal locus of control are less impacted by entrepreneurial role models. We discuss the relevance and effectiveness of role models in EEPs.

Date: 2017-10-15
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Citations: View citations in EconPapers (7)

Published in Journal of Enterprising Culture, 2017, 25 (02), pp.149-177. ⟨10.1142/S0218495817500066⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-03596345

DOI: 10.1142/S0218495817500066

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