Le marketing du livre aux États-Unis

Christine Evain ()
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Christine Evain: ECN - École Centrale de Nantes

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Keywords: Business & Industry; Marketing -- Recherche; Culture -- Aspect économique; Anglophone World; Consommation Culturelle; Livres -- Industrie et commerce (search for similar items in EconPapers)
Date: 1999
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Published in Presses Universitaires de Rennes. La consommation culturelle dans le monde anglophone, pp.411-436, 1999, 2-86847-445-4

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-03599667

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