Une application mobile pour être plus écolo ? Oui, mais…: mise en évidence de la distance psychologique sur l'intention d'utilisation d'une application de mesure du CO2

Ulysse Soulat () and Jeanne Lallement ()
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Ulysse Soulat: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université - Excelia Group | La Rochelle Business School
Jeanne Lallement: LR-MOS - La Rochelle - Management, Organisation & Société - CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université

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Keywords: Application mobile; Distance psychologique; Marketing mobile; Mobilité urbaine; Consommation responsable (search for similar items in EconPapers)
Date: 2022-05-18
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-03681173v1
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Published in 38ème congrès international de l' AFM:, May 2022, Tunis, France

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