CSR and North-South relations: a neo-colonial narrative?

RSE et relations Nord-Sud: un récit néocolonial ?

Isabela dos Santos Paes (), Géraldine Guérillot (), Ousmane Sané and Jean-Luc Moriceau ()
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Isabela dos Santos Paes: Luna Lunera (.), LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]
Géraldine Guérillot: MARSOUIN - Môle Armoricain de Recherche sur la SOciété de l'information et des usages d'INternet - UR - Université de Rennes - UBS - Université de Bretagne Sud - ENSAI - Ecole Nationale de la Statistique et de l'Analyse de l'Information [Bruz] - UBO - Université de Brest - IMT - Institut Mines-Télécom [Paris] - UR2 - Université de Rennes 2 - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris], ANR - Agence Nationale de la Recherche
Ousmane Sané: UFMG - Universidade Federal de Minas Gerais = Federal University of Minas Gerais [Belo Horizonte, Brazil]
Jean-Luc Moriceau: IMT-BS - DEFI - Département Droit, Économie et Finances - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]

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Abstract: In North-South relations, CSR forms a narrative that imposes a framing from which it is difficult to escape. Certain concepts of post- and decolonial critic, by interrogating the background, language, legitimate speakers and the crowding out of other narratives, led us to ask whether CSR should not then be seen as a neo-colonial narrative. This critic led us to re-analyse an award-winning case of CSR by a French multinational for Senegal. What the investigation highlighted, in the light of concepts from post and decolonial critique, is that, paradoxically, the CSR narrative precludes a certain form of social and environmental responsibility. The article calls for the deconstruction, creolisation and decolonisation of CSR, in order to make room for other, plural narratives, carried by other voices, in order to rethink an idea of responsibility in North-South relations.

Keywords: Responsible digital; Postcolonialism; Decolonial critique; Narrative; RSE; Numérique responsable; Postcolonialisme; Critique décoloniale; Récit CSR; Objectifs de Développement Durable (search for similar items in EconPapers)
Date: 2022
New Economics Papers: this item is included in nep-hme
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-03808891v1
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Published in Revue de l'Organisation Responsable, 2022, Décoloniser la RSE : perspectives critiques, 17 (2), pp.102-114

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