Does retailer’s assortment influence consumers’ deal anticipation?

Mohamed Didi Alaoui () and Victor Mejia ()
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Mohamed Didi Alaoui: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur
Victor Mejia: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur

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Date: 2022-05-18
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Published in 38ème congrès international de l'Association Française du Marketing, 18-20 mai, Tunis, Tunisie, May 2022, Tunis, Tunisia

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-03867351

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