Market entry strategies of Hyundai, Toyota and Volkswagen in the Czech Republic

Hana Machková and Ulrike Mayrhofer ()
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Hana Machková: VSE - Vytsoka Skola Ekonomicka v Praze - Vysoká škola ekonomická v Praze
Ulrike Mayrhofer: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur

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Abstract: The Czech Republic has a strong automotive tradition and is highly integrated into the European automotive value chain. The country offers a qualified labour force, developed infrastructure and innovation capacities. The automotive industry is a key sector for the Czech economy, employing 150,000 people and accounting for 9% of the GDP (Gross Domestic Product). The Czech automotive industry is marked by the presence of three major car manufacturers: Hyundai, Toyota and Volkswagen. This case study illustrates the topic of market entry strategies, and namely the choice of location and market entry modes.

Keywords: Czech Republic; automotive industry; market entry strategies; Hyundai; Toyota; Volkswagen (search for similar items in EconPapers)
Date: 2022
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Published in Pervez Ghauri and Philip Cateora. International Marketing, 5th edition, McGraw Hill, pp.460-463, 2022

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-03869847

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