Export promotion programs: which firms really need them ?

Antonio Majocchi, Noémie Dominguez () and Ulrike Mayrhofer ()
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Antonio Majocchi: LUISS - Libera Università Internazionale degli Studi Sociali Guido Carli [Roma]
Noémie Dominguez: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon
Ulrike Mayrhofer: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur

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Abstract: The purpose of this study is to investigate the effectiveness of export promotion programs (EPPs). More specifically, we analyze the effect of EPPs on export intensity. The empirical study is based on a survey of 599 European manufacturing companies who are using EPPs for internationalizing their activities. Our findings show that EPPs tend to increase foreign market sales, but that this positive relationship is negatively moderated by firm size and the technology-intensity of their industries. They indicate that EPPs appear to be less effective for larger and technology-intensive firms. Our study contributes to enrich our understanding of the impact EPPs have on export performance.

Keywords: Export promotion programs; export intensity; export performance; firm size; technology-intensity (search for similar items in EconPapers)
Date: 2022-12-08
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Published in 48th EIBA (European International Business Academy) Conference, Dec 2022, Oslo, Norway

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-03869893

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