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Introduction au marketing Une nouvelle approche de la consommation

Sylvie Jean, Marie-Catherine Mars, Loick Menvielle and Jean-Baptiste Welté ()
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Sylvie Jean: EM - EMLyon Business School
Marie-Catherine Mars: EDHEC - EDHEC Business School - UCL - Université catholique de Lille
Loick Menvielle: EDHEC - EDHEC Business School - UCL - Université catholique de Lille
Jean-Baptiste Welté: UO - Université d'Orléans

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Date: 2017
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Published in Pearson France. , 2017, 978-2-3260-0141-1

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