SeventyOne Percent: from the beaches to the world Quelle stratégie de communication pour une marque de cosmétiques responsable et lifestyle ?

Marie-Catherine Mars and Victor Mejia ()
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Marie-Catherine Mars: EDHEC - EDHEC Business School - UCL - Université catholique de Lille
Victor Mejia: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur

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Date: 2022-10
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Published in North American Case Research Association Conference, Oct 2022, Niagara Falls, Canada

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