Public complaining: A blessing in disguise? Educational calling as a benevolent process that gives consumers voice on brands’ social media

Iris Siret () and William Sabadie ()
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Iris Siret: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne, UL2 - Université Lumière - Lyon 2
William Sabadie: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon, UJML - Université Jean Moulin - Lyon 3 - Université de Lyon

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Date: 2022-11
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-03919282v1
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Published in Journal of Business Research, 2022, 150, pp.476-490. ⟨10.1016/j.jbusres.2022.05.084⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-03919282

DOI: 10.1016/j.jbusres.2022.05.084

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