Patient orientation in public hospitals: A marketing device as compromise between worlds

Patrick Gilbert and Marie-Eve Laporte ()
Additional contact information
Patrick Gilbert: IAE Paris - Sorbonne Business School
Marie-Eve Laporte: IAE Paris - Sorbonne Business School

Post-Print from HAL

Abstract: The concept of patient centricity has spread for several years in hospitals where, under the expression patient-centered care (PCC), it contributes to introducing a marketing logic in a new environment. However, beyond the intention to transform the patient as an object into a patient as a subject, this concept remains difficult to define. A review of the literature shows a diversity of approaches that are echoed in practice. This article draws on the economies of worth to examine how these conceptions collide but also reconcile. It relies on the study of an emblematic case, the orthopedic surgery department of a large Parisian public hospital (3 weeks of observation and 43 interviews). The research shows that PCC is built sequentially in a shared experience involving patients, caregivers, and management. The article defines PCC as a marketing device resulting from compromises between different conventions and provides evolution scenarios.

Keywords: conventions; customer centricity; economies of worth; hospitals; marketing device; patient centricity; patient-centered care (search for similar items in EconPapers)
Date: 2023
New Economics Papers: this item is included in nep-hea
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-03965016
References: Add references at CitEc
Citations:

Published in Recherche et Applications en Marketing (English Edition), 2023, pp.205157072211464. ⟨10.1177/20515707221146485⟩

Downloads: (external link)
https://shs.hal.science/halshs-03965016/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-03965016

DOI: 10.1177/20515707221146485

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().