Franchise capabilities and system performance: A configurational perspective

Frédéric Perdreau (), Anne-Laure Le Nadant and Nabil Khelil
Additional contact information
Frédéric Perdreau: UJM - Université Jean Monnet - Saint-Étienne
Nabil Khelil: UNICAEN - Université de Caen Normandie - NU - Normandie Université

Post-Print from HAL

Abstract: This study investigates the configurations that promote the performance of franchise systems. Drawing on the dynamic capabilities perspective, we describe franchise capabilities and propose a model that consistently articulates dynamic capabilities, operational capabilities (know-how), franchise ownership strategy (plural form versus "turnkey" franchisors), and franchise system performance. Using a configurational (fsQCA) approach on a sample of 119 France-based franchisors, we investigate the interplay of sensing and adaptive capabilities, business know-how and organizational know-how, and franchise ownership strategy that potentially drive franchise system performance. We contribute to the franchising literature by providing a nuanced understanding of how franchise systems should manage their capabilities, depending on their development strategies.

Keywords: Configurational approach; Dynamic capabilities; Fuzzy-set qualitative comparative analysis; Performance (search for similar items in EconPapers)
Date: 2023-07-23
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-04169018
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Published in Industrial Marketing Management, 2023, 113, pp.326-340. ⟨10.1016/j.indmarman.2023.07.004⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-04169018

DOI: 10.1016/j.indmarman.2023.07.004

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().