La Business Intelligence: genèse, enjeux et freins

Tom Blachon () and Ghislaine Chartron ()
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Tom Blachon: DICEN-IDF - Dispositifs d'Information et de Communication à l'Ère du Numérique - Paris Île-de-France - UPN - Université Paris Nanterre - CNAM - Conservatoire National des Arts et Métiers [CNAM] - Université Gustave Eiffel
Ghislaine Chartron: DICEN-IDF - Dispositifs d'Information et de Communication à l'Ère du Numérique - Paris Île-de-France - UPN - Université Paris Nanterre - CNAM - Conservatoire National des Arts et Métiers [CNAM] - Université Gustave Eiffel

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Abstract: This article aims to present the challenges of Business Intelligence (BI), a popular discipline since the end of the 20th century. It refers to all the technologies for collecting, centralizing and processing data to assist decision-makers in their strategic decisions. The work presented here is a synthesis of the author's final thesis as part of the R2IE's « Jeunes pousses » project. This exploratory work focuses on the place of BI tools in the research and communication sector, and first compiles the historiography of the subject of Business Intelligence. A first theoretical axis goes back over the history of BI, its global functioning and its key concepts. A second axis will illustrate the introduction of these technologies applied to the communication sector with the help of a concrete case within a consulting institute. The analysis of the obstacles encountered is then presented.

Keywords: données; informatique décisionnelle; analyse de données; système d'information; integration; déploiement; datavisualisation; tableaux de bord; indicateur de performance; pilotage; étude de cas; usage (search for similar items in EconPapers)
Date: 2022-12-10
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Published in Revue Internationale d’Intelligence Économique, 2022, 14 (2), pp.25-42

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-04176255

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