Mesure et déterminants des attentes du consommateur: une application à la zone d’achat

Frédérique Perron ()
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Frédérique Perron: IUT Dijon - Institut Universitaire de Technologie - Dijon/Auxerre - UB - Université de Bourgogne

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Date: 1997
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Published in 13ème Congrès de l'AFM, 1997, Toulouse, France

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