Les comportements déviants du consommateur sources de démarque: explication et premières recommandations managériales

Frédérique Perron () and Souad Djelassi ()
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Frédérique Perron: LUMEN - Lille University Management Lab - ULR 4999 - Université de Lille
Souad Djelassi: LUMEN - Lille University Management Lab - ULR 4999 - Université de Lille

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Keywords: Démarque inconnue; Comportement du consommateur; Déviance (search for similar items in EconPapers)
Date: 2012
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Published in 11th International Marketing Trends Congress, 2012, Venise, Italie

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-04301149

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