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Le Théâtre antique, un stimulateur d’émotions

Nico Didry ()
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Nico Didry: CREG - Centre de recherche en économie de Grenoble - UGA - Université Grenoble Alpes

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Abstract: Dans cette interview, Nico Didry mobilise une approche ethnomarketing pour proposer une analyse des motivations des festivaliers de Jazz à Vienne.

Keywords: ethnomarketing; festivalier; émotion; concert (search for similar items in EconPapers)
Date: 2023-11-12
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Published in Le Dauphiné Libéré, 2023, pp. 11

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