Socio-economic Strategic Planning: Storytelling of the Imaginary and Making it True

María-Angeles Rastrollo-Horrillo, Jérémy Salmeron () and Françoise Goter ()
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María-Angeles Rastrollo-Horrillo: Universidad de Málaga [Málaga] = University of Málaga [Málaga]
Jérémy Salmeron: ISEOR - Institut de Socio-économie des Entreprises et des ORganisations - Institut de socio-économie des entreprises et des organisations
Françoise Goter: ISEOR - Institut de Socio-économie des Entreprises et des ORganisations - Institut de socio-économie des entreprises et des organisations, MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Abstract: The purpose of this chapter is to position SEAM as a strategic planning approach with tools to implement the strategy using narratives in the firms. Using three case studies, we show how the strategy is fed from multiple sources and multiple voices and how the imaginary is transformed into concrete actions that are implemented and evaluated. Then, we define the main characteristics of the SEAM strategic planning storytelling process.

Keywords: Strategic planning; socio-economic project; collective intelligence; IESAP; PAP; interactive pedagogy (search for similar items in EconPapers)
Date: 2023-10-23
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Published in in A World Scientific Encyclopedia of Business Storytelling, Set 1: Corporate and Business Strategies of Business Storytelling, Volume 5: Business Storytelling of Socioeconomics, Part III, 2023., 05, WORLD SCIENTIFIC; WORLD SCIENTIFIC, pp.111-129, 2023, 978-981-127-990-4. ⟨10.1142/9789811273537_0007⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-04592593

DOI: 10.1142/9789811273537_0007

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