The effect of green employer labels in recruitment advertising on visual attention and employer attractiveness

Jean Pfiffelmann (), Chloé Guillot-Soulez (), Sébastien Soulez and Patrick de Pelsmacker
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Jean Pfiffelmann: EM Strasbourg - École de Management de Strasbourg = EM Strasbourg Business School, Humanis - Hommes et management en société / Humans and management in society - UNISTRA - Université de Strasbourg
Chloé Guillot-Soulez: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon
Sébastien Soulez: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne
Patrick de Pelsmacker: Universiteit Antwerpen = University of Antwerpen [Antwerpen]

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Date: 2024-06-05
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Published in 40ème congrès de l'AFM, Jun 2024, Paris, France

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