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Potential contribution of the socio-economic approach to management to a better integration of CSR norms and economic standards: Case study of a pastry company

Henri Savall (), Veronique Zardet (), Péron Michel and Marc Bonnet ()
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Henri Savall: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon, ISEOR - Institut de Socio-économie des Entreprises et des ORganisations - Institut de socio-économie des entreprises et des organisations
Péron Michel: ISEOR - Institut de Socio-économie des Entreprises et des ORganisations - Institut de socio-économie des entreprises et des organisations
Marc Bonnet: ISEOR - Institut de Socio-économie des Entreprises et des ORganisations - Institut de socio-économie des entreprises et des organisations, MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Abstract: Purpose – The objective of this paper is to propose a generic contingency approach to a standardized CSR through socio-economic approach to management. Design/methodology/approach – The paper draws on a specific approach to management research referred to as " qualimetrics intervention-research". Findings – The outcome of the research presented in this paper is to propose an innovative approach to CSR which consists in a "Socially Responsible Capitalism". Originality/value – The proposed approach to socially responsible capitalism is not an utopia: the paper presents hands-on tools management tools and concepts which have been experimented in over 1,400 companies in 34 countries.

Keywords: Standardized CSR; Socially responsible capitalism; socio-economic approach to management. (search for similar items in EconPapers)
Date: 2014
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Published in Society and Business Review, 2014, 9 (3), pp.232-242

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-04660923

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