Opening the reverse innovation black box to pinpoint its drivers and barriers in Western MNCs

Caroline Hussler () and Thierry Burger-Helmchen
Additional contact information
Caroline Hussler: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

Post-Print from HAL

Abstract: If hallmark examples of reverse innovation flourish, the micro-level drivers and challenges of this phenomenon remain understudied. The present paper aims at filling that gap by investigating the reversal process at stake to better tackle its managerial challenges. This conceptual paper first explores the market drivers/challenges associated to reverse innovation, leading to fine-tune the phenomenon by using the disruptive innovation lenses. In a second part, the article relies on international business literature, to characterise intra-MNC bottlenecks and configure enabling managerial practices. The analysis first outlines two types of reverse innovation (associated to different marketing and creative stakes) and then highlights their respective organisational conducive environments and major bottlenecks. Opening the reverse innovation black box and pinpointing its underlying process increases both the analytical power of the concept and the ability of Western MNCs to successfully run such global innovation strategies.

Keywords: Reverse innovation; MNCs; Multinational companies; Foreign subsidiaries; Intra MNC knowledge flows (search for similar items in EconPapers)
Date: 2020-01-01
References: Add references at CitEc
Citations:

Published in European Journal of Innovation Management, 2020, 15 (5), pp.941-954. ⟨10.1504/ejim.2019.10016818⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
Working Paper: Opening the reverse innovation black box to pinpoint its drivers and barriers in Western MNCs (2019)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-04692510

DOI: 10.1504/ejim.2019.10016818

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().