Why some brand reputation crises generate negative word-of-mouth and not necessarily a drop in sales: the role of psychological contract violation

Sophie de Villartay (), Eric Julienne () and Marie-Eve Laporte ()
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Sophie de Villartay: LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], UEVE - Université d'Évry-Val-d'Essonne
Eric Julienne: LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], UEVE - Université d'Évry-Val-d'Essonne
Marie-Eve Laporte: RITM - Réseaux Innovation Territoires et Mondialisation - Université Paris-Saclay

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Date: 2024-06-05
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Published in 40e congrès international de l’Association Française du Marketing, Jun 2024, Paris, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-05014005

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