The new challenges of public communication: management, participation, digital, design

Los nuevos retos de la comunicación pública: gestión, participación, digital, diseño

Dominique Bessières ()
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Dominique Bessières: PREFics - Pôle de REcherches et de Formation - Information, Communication, Sociolinguistique - UBS - Université de Bretagne Sud - UR2 - Université de Rennes 2, UR2 - Université de Rennes 2

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Abstract: The new challenges of public communication, whose vocation is to build the representation of public action and its policies, means taking account of the changes in the overall communication of public organisations. Setting the scene, promoting action and supporting change are still essential. The new uses to which it has recently been put are leading us to question the scope of this communication, its role and its professionalisation.

Keywords: Public communication; Public management; Participation; Design; La comunicación pública; Administración pública; Participación; Diseño; Communication publique; Management public; Comunicazione pubblica; Gestione pubblica; Partecipazione (search for similar items in EconPapers)
Date: 2025-01-03
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Published in Revue Politique et Parlementaire, 2025, 1113, p. 36-46

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-05091552

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