Outside in: the atmospheric disruptions of popular culture

Cerise Thorel (), Boris Collet () and Baptiste Cléret ()
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Cerise Thorel: UNIROUEN - Université de Rouen Normandie - NU - Normandie Université, NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université
Boris Collet: IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc, USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc, Institut d'Administration des Entreprises (IAE) - Savoie Mont-Blanc
Baptiste Cléret: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université, UNIROUEN - Université de Rouen Normandie - NU - Normandie Université

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Abstract: This video-paper aims at exploring the atmospheric dimensions of carnivalesque consumption. Drawing on non-representational methodologies and on an historical approach we examine how the distinctive atmosphere of the Saint-Romain Fair is produced and experienced. We theorise funfairs as atmospheres of popular culture and identify an assemblage of external and internal elements that shape but also disrupt the supposedly immersive atmosphere of the fair. Our research shows how the atmospheric disruptions can be linked to the socio-spatial tensions surrounding the location of the fair over the years. It also demonstrates how popular culture materialises intangibly and offers new ways of collecting data and producing knowledge from it.

Keywords: Atmospherecarnivalesque consumption; popular culture; sensory ethnography; videowalk; extraordinary experience (search for similar items in EconPapers)
Date: 2024-12-12
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Published in Journal of Marketing Management, 2024, 40 (15-16), pp.1513-1528. ⟨10.1080/0267257X.2024.2438808⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-05282401

DOI: 10.1080/0267257X.2024.2438808

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