Comprendre les télétravailleurs pour mieux les attirer et les fidéliser: un défi pour les territoires de montagne ?

Erika Allais, Tarik Chakor (), Cécile Chanut-Guieu (), Sofiane El Ouartassi () and Gilles Guieu ()
Additional contact information
Erika Allais: AMU - Aix Marseille Université, CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université
Tarik Chakor: AMU - Aix Marseille Université, LEST - Laboratoire d'Economie et de Sociologie du Travail - AMU - Aix Marseille Université - CNRS - Centre National de la Recherche Scientifique
Cécile Chanut-Guieu: AMU - Aix Marseille Université, LEST - Laboratoire d'Economie et de Sociologie du Travail - AMU - Aix Marseille Université - CNRS - Centre National de la Recherche Scientifique
Sofiane El Ouartassi: AMU - Aix Marseille Université, AMU ECO - Aix-Marseille Université - Faculté d'économie et de gestion - AMU - Aix Marseille Université
Gilles Guieu: AMU - Aix Marseille Université, CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université

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Abstract: The objective of this article is to deepen understanding of remote workers in mountain regions to better attract and retain them there. Our qualitative research methodology is based on 19 semi-structured interviews, 5 participant and 19 non-participant observations, and an in-depth documentary analysis. Our findings highlight the characteristics and needs of remote workers in mountain regions, including the importance of remote workers' past experience with the region, the role of certain initiatives such as coworking spaces in attracting and retaining remote workers, and the specific case of dual-career couples. These results are discussed in the context of a comprehensive policy to attract and retain remote workers, and more broadly, to manage talent at the regional level.

Keywords: remote work; Territory; attractiveness; retention; talent; attractivité; talents; fidélisation; télétravail; Territoire (search for similar items in EconPapers)
Date: 2025-07-23
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-05315052v1
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Published in @GRH, 2025, 2 (55), pp.45-77. ⟨10.3917/grh.055.0045⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-05315052

DOI: 10.3917/grh.055.0045

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