The circular distribution model, supported by collaborative platforms, is transforming consumption patterns by promoting second-hand goods. This study explores consumers' motivations for adopting this more responsible model. Through 23 semi-structured interviews, five key factors emerge: price, environmental awareness, nostalgia, time-saving and a sense of empowerment. These factors reveal a shift towards more sustainable and conscious purchasing choices. Second-hand is no longer a simple economic compromise, but a considered act that redefines the value of products and reinforces consumers commitment to more responsible consumption

DISTRIBUTION CIRCULAIRE ET SECONDE MAIN: LES FACTEURS QUI INFLUENCENT LES CHOIX DES CONSOMMATEURS

Khouloud Gammoudi () and Kaouther Saied Ben Rached
Additional contact information
Khouloud Gammoudi: FSEGT - Faculté des Sciences Economiques et de Gestion de Tunis - UTM - Tunis El Manar University [University of Tunis El Manar] [Tunisia] = Université de Tunis El Manar [Tunisie] = جامعة تونس المنار (ar)
Kaouther Saied Ben Rached: FSEGT - Faculté des Sciences Economiques et de Gestion de Tunis - UTM - Tunis El Manar University [University of Tunis El Manar] [Tunisia] = Université de Tunis El Manar [Tunisie] = جامعة تونس المنار (ar)

Post-Print from HAL

Abstract: La distribution circulaire, soutenue par les plateformes collaboratives, transforme les habitudes de consommation en mettant l'accent sur les produits de seconde main. Cette étude explore les motivations des consommateurs à adopter ce modèle plus responsable. À travers 23 entretiens semi-directifs, cinq facteurs clés émergent : le prix, la conscience environnementale, la nostalgie, le gain de temps et le sentiment d'empowerment. Ces éléments révèlent une évolution vers des choix d'achat plus durables et conscients. Le recours à la seconde main n'est plus un simple compromis économique, mais un acte réfléchi qui redéfinit la valeur des produits et renforce l'engagement des consommateurs envers une consommation plus responsable.

Keywords: collaborative platforms; motivation; Second hand; motivation Circular distribution; plateformes collaboratives; Seconde main; Distribution circulaire; Distribution circulaire Seconde main plateformes collaboratives motivation Circular distribution Second hand collaborative platforms motivation (search for similar items in EconPapers)
Date: 2025-10-09
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-05337646v1
References: Add references at CitEc
Citations:

Published in 28ème colloque Etienne Thil 2025 – Martigues, Oct 2025, Martigues, France

Downloads: (external link)
https://shs.hal.science/halshs-05337646v1/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-05337646

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().