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Collaborative actions and implementation of CSR norms in an agri-food medium-sized company

Mantiaba Coulibaly-Ballet (), Djamila Elidrissi () and François Goxe
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Mantiaba Coulibaly-Ballet: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur
Djamila Elidrissi: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur
François Goxe: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur

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Abstract: The role of external stakeholders in defining and implementing CSR remains neglected. Dwelling on the CSR norms and sensemaking literature, we study the role and contribution of consultants in making sense of CSR (among all stakeholders). Based on a qualitative case study, we then analyze the place and roles of external actors to implement CSR in an agrifood SME. We show that collaborative actions contribute to making sense of CSR norms among consultants and middle managers.

Date: 2025-10
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Published in Systèmes alimentaires / Food Systems, 2025, n° 10

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-05401389

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