EXPLORATORY ANALYSIS OF CONSUMERS' NAIVE PERCEPTION OF THE ENTROPY ASSOCIATED WITH PACKAGING MATERIALS

Anthony Bouvier () and Sonia Capelli ()
Additional contact information
Anthony Bouvier: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon
Sonia Capelli: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

Post-Print from HAL

Abstract: Consumers are increasingly aware of environmental issues and are reusing their packaging. This paper uses the concept of the perceived entropy of packaging to analyse the factors influencing its reuse. We propose that consumers naively perceive the level of entropy of a packaging and that this perception is influenced by its material. We conducted an exploratory study using 10 semi-structured interviews. Firstly, the results show that consumers spontaneously perceive the physical dimensions of packaging entropy. Secondly, depending on the packaging material, respondents do not rely on the same cues to perceive entropy

Keywords: Material; Entropy; Packaging; Packaging entropy material Track: Consumer Behavior; entropy; material Track: Consumer Behavior (search for similar items in EconPapers)
Date: 2025-05-25
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-05422715v1
References: Add references at CitEc
Citations:

Published in Emac 2025 Conference, May 2025, Pozuelo de Alarcón (Madrid), Spain

Downloads: (external link)
https://shs.hal.science/halshs-05422715v1/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-05422715

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().