What drives versus what is required: Sufficient and necessary conditions for consumer intention in an unfamiliar wellness service

Norbert Lebrument (), Cédrine Zumbo-Lebrument () and Corinne Rochette ()
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Norbert Lebrument: CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA - Université Clermont Auvergne, IAE - UCA - Institut d'Administration des Entreprises - Clermont-Auvergne - UCA - Université Clermont Auvergne
Cédrine Zumbo-Lebrument: CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA [2017-2020] - Université Clermont Auvergne [2017-2020], S&T - chaire Santé et Territoires, CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA - Université Clermont Auvergne

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Date: 2027-02
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Published in Journal of retailing and consumer services, 2027, 95, pp.105112. ⟨10.1016/j.jretconser.2026.105112⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-05752564

DOI: 10.1016/j.jretconser.2026.105112

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