Le capital-marque des marques de distributeurs – Conceptualisation, mesure et stratégies des distributeurs

Magali Jara ()
Additional contact information
Magali Jara: Nantes Univ - Nantes Université

Post-Print from HAL

Date: 2010-01-01
References: Add references at CitEc
Citations:

Published in 2010

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-05759040

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().