Recyclable or Not?” Consumers Cognitive Mechanisms Involved in an Everyday Uncertain Decision

Elisa Monnot () and Fanny Reniou ()
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Elisa Monnot: CY - CY Cergy Paris Université, THEMA - Théorie économique, modélisation et applications - CNRS - Centre National de la Recherche Scientifique - CY - CY Cergy Paris Université
Fanny Reniou: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Abstract: Recycling, as an everyday action, requires a specific cognitive process, which is interesting to explore to explain consumers' recycling performances. This research shows that consumers use mental representations to classify waste but heuristics and situations of mental discomfort may disrupt their categorization process.

Date: 2020-10-01
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Published in Association for Consumer Research Annual Conference 2020, Oct 2020, Paris, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-05773408

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