Ré-inventer le programme de fidélité à l’ère de la RSE: vers un programme de fidélité prosocial

Aîda Mimouni-Chaabane and Béatrice Parguel ()
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Aîda Mimouni-Chaabane: THEMA - Théorie économique, modélisation et applications - CNRS - Centre National de la Recherche Scientifique - CY - CY Cergy Paris Université
Béatrice Parguel: CNRS - Centre National de la Recherche Scientifique

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Date: 2022
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Published in Nouveaux territoires de la stratégie clients, inPress

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