The Effectiveness of non-focal exposure to web banner ads

Marc Vanhuele, Didier Courbet (didier.courbet@orange.fr), Sylvain Denis (sylvain.denis@uca.fr), Frédéric Lavigne (lavigne@unice.fr) and Amélie Borde
Additional contact information
Marc Vanhuele: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique
Didier Courbet: I3M - Laboratoire Information, Milieux, Médias, Médiations - EA 3820 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UTLN - Université de Toulon
Sylvain Denis: I3M - Laboratoire Information, Milieux, Médias, Médiations - EA 3820 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UTLN - Université de Toulon
Frédéric Lavigne: I3M - Laboratoire Information, Milieux, Médias, Médiations - EA 3820 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UTLN - Université de Toulon
Amélie Borde: I3M - Laboratoire Information, Milieux, Médias, Médiations - EA 3820 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UTLN - Université de Toulon

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Keywords: implicit memory; implicit measures; eye-tracking; implicit attitude; consumer behavior; nonconscious effects; advertising; mémoire implicite; effets non conscients; mesures implicites; attitude implicite; persuasion; publicité; internet (search for similar items in EconPapers)
Date: 2005-10
Note: View the original document on HAL open archive server: https://archivesic.ccsd.cnrs.fr/sic_00078369
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Published in Finanza, marketing e produzione : rivista di economia d'impresa dell'Università Bocconi, 2005, XXIII (3)

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