Do Cultural Quotas Shape Listening Preferences? Evidence from Radio Regulation and Music Streaming

Maya Bacache, Thomas Louail (), Thomas Renault () and Claudia Senik ()
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Maya Bacache: C. comptes - Cour des comptes [France]
Thomas Louail: MIXTAPES - MIXTAPES (données et méthodes MIXTes pour l'Analyse des Pratiques d'Ecoute en Streaming) - UP1 - Université Paris 1 Panthéon-Sorbonne - INSHS-CNRS - Institut des Sciences Humaines et Sociales - CNRS Sciences humaines et sociales - EHESS - École des hautes études en sciences sociales - UPCité - Université Paris Cité - Deezer Research, GC (UMR_8504) - Géographie-cités - UP1 - Université Paris 1 Panthéon-Sorbonne - EHESS - École des hautes études en sciences sociales - CNRS - Centre National de la Recherche Scientifique - UPCité - Université Paris Cité
Thomas Renault: RITM - Réseaux Innovation Territoires et Mondialisation - Université Paris-Saclay
Claudia Senik: PSE - Paris School of Economics - UP1 - Université Paris 1 Panthéon-Sorbonne - ENS-PSL - École normale supérieure - Paris - PSL - Université Paris Sciences et Lettres - EHESS - École des hautes études en sciences sociales - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - ENPC - École nationale des ponts et chaussées - IP Paris - Institut Polytechnique de Paris, PJSE - Paris Jourdan Sciences Economiques - UP1 - Université Paris 1 Panthéon-Sorbonne - ENS-PSL - École normale supérieure - Paris - PSL - Université Paris Sciences et Lettres - EHESS - École des hautes études en sciences sociales - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - ENPC - École nationale des ponts et chaussées - IP Paris - Institut Polytechnique de Paris, SU - Sorbonne Université, IUF - Institut universitaire de France - M.E.N.E.S.R. - Ministère de l'Education nationale, de l’Enseignement supérieur et de la Recherche

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Abstract: Radio music quotas aim to boost exposure to domestic repertoire, but do they shape listening preferences beyond the broadcast context? We investigate whether quota-induced exposure translates into persistent preferences observable on streaming platforms. To do so, we combine an original cross-country database of quota policies with weekly Spotify Top 200 charts spanning 71 countries and individual-level listening histories from Deezer (one of France's leading streaming platforms) matched to survey data on radio exposure. At the aggregate level, quota countries exhibit lower domestic consumption shares on Spotify; however, this pattern likely reflects the endogenous adoption of such policies in markets where domestic content was initially underrepresented. Exploiting the 2024 Greek quota reform as a quasi-experiment, we find no evidence of an increase in national-language streaming consumption, using a synthetic difference-in-differences design. At the individual level, radio listening in France, where a radio quota applies, shows no association with stronger preferences for domestic music once demographic characteristics are accounted for. Overall, our findings provide no evidence that radio music quotas generate meaningful spillover effects on domestic music consumption in the streaming era.

Keywords: Cultural exception; Cultural policy; Domestic bias; Streaming; Music quota (search for similar items in EconPapers)
Date: 2026-07
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-05683146v1
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