«... Bleue comme une orange » ou l'intrusion du design dans nos assiettes

Céline Gallen (), Claire Gauzente () and Gaëlle Pantin-Sohier ()
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Céline Gallen: LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes
Claire Gauzente: IEP Rennes - Sciences Po Rennes - Institut d'études politiques de Rennes, GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage
Gaëlle Pantin-Sohier: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage

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Abstract: This article deals with perception and acceptance of design applied to fruits and vegetables. The aim of this research is to measure the impact of incongruency level of related to color and / or shape on acceptance by consumers. Sensory tests are performed on two products, orange and tomato. The main results show that : 1/ the more the product is incongruent, the more it is perceived as genetically modified and the less it is preferred, 2/ design influences aesthetic preference and worry which themselves influence intention to eat, 3/ color change is perceived as more worrying than shape change.

Keywords: food products; incongruency; aesthetic preferences; genetically modified organism; Design; produits alimentaires; incongruence; préférences esthétiques; organisme génétiquement modifié (search for similar items in EconPapers)
Date: 2010-12-17
Note: View the original document on HAL open archive server: https://hal.science/hal-00547770
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