Résistance du consommateur: vers une clarification des concepts

Jean-Claude Dandouau ()
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Jean-Claude Dandouau: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique

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Abstract: The purpose of this paper is to clarify what is consumer resistance, following a microindividual approach. For this, it uses the linguistic to extract from a set of definitions specific to every disciplinary field the elements of sense that must be the ingredients of a definition relevant to the field of experimental research in consumer behaviour.

Keywords: Consumer resistance; resistant manifestations; resistant propensity.; résistance du consommateur; manifestations de résistance; propension à la résistance (search for similar items in EconPapers)
Date: 2010-11-22
Note: View the original document on HAL open archive server: https://hal.science/hal-00567949v1
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