L'utilisation des études et recherches marketing dans les grandes entreprises françaises

Yves Evrard and P. Le Maire
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Yves Evrard: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: études; recherches; marketing; grandes entreprises françaises (search for similar items in EconPapers)
Date: 1975
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Published in 1975

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