Consumer Rapport to Luxury: Analyzing Complex and Ambivalent Attitudes

Gilles Laurent, Bernard Dubois and Sandor Czellar ()
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Gilles Laurent: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

Working Papers from HAL

Abstract: The very nature of luxury goods, the variety of consumption situations and the everlasting philosophical debate over luxury lead to particularly complex and ambivalent consumer attitudes, as evidenced by a first study based on the content analysis of in-depth interviews. A second study, based on surveys in twenty countries using finite mixture modeling, identifies three types of consumer rapport to luxury.

Keywords: luxury; ambiguity; attitude measurement; consumer behavior (search for similar items in EconPapers)
Date: 2011-05-30
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Citations: View citations in EconPapers (2)

Published in 2011

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Persistent link: https://EconPapers.repec.org/RePEc:hal:wpaper:hal-00597026

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