La mesure et le pilotage de la performance des actions commerciales et marketing

Hélène Löning, Madeleine Besson () and Eliane Karsaklian
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Hélène Löning: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

Working Papers from HAL

Keywords: mesure; pilotage; performance; actions commerciales; marketing (search for similar items in EconPapers)
Date: 1997
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Published in 1997

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Persistent link: https://EconPapers.repec.org/RePEc:hal:wpaper:hal-00601016

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