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Internal Validity of Conjoint Analysis Under Alternative Measurement Procedures

Dominique Rouzies () and René Y. Darmon
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Dominique Rouzies: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique
René Y. Darmon: ESSEC Business School

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Keywords: Internal Validity; Conjoint Analysis; Alternative Measurement Procedures (search for similar items in EconPapers)
Date: 1995
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Published in 1995

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