La distribution: variable stratégique dans l'univers du luxe

Bruno Godey and Daniele Pederzoli
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Bruno Godey: Pôle Customer, Retail and Supply Chain - Rouen Business School - Rouen Business School
Daniele Pederzoli: Pôle Customer, Retail and Supply Chain - Rouen Business School - Rouen Business School

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Keywords: luxury; consumer behaviour; distribution; luxe; comportement du consommateur (search for similar items in EconPapers)
Date: 2004
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Published in 2004

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