Tendances dans la stratégie internationale des entreprises de distribution: résultats à partir d'une analyse empirique

Daniele Pederzoli
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Daniele Pederzoli: Pôle Customer, Retail and Supply Chain - Rouen Business School - Rouen Business School

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Keywords: retail; internationalisation; growth strategy; retail formulas; international marketing; distribution; stratégie de roissance; formules de distribution; marketing international (search for similar items in EconPapers)
Date: 2004
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Published in 2004

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