Les déterminants de l'attitude envers les extensions de marque: modèle conceptuel et validation empirique

Chantal Lai
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Chantal Lai: Pôle de Recherche - Rouen Business School - Rouen Business School

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Keywords: marque; extension de marque; catégorisation; analyse des structures de covariance (search for similar items in EconPapers)
Date: 1999
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Published in 1999

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