Separating the Long and Short-Term Effects of Advertising Repetition on Brand Name Awareness

Marc Vanhuele ()
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Marc Vanhuele: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Keywords: Long-term; Short-Term Effects; Advertising Repetition; Brand Name Awareness (search for similar items in EconPapers)
Date: 1994
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Published in 1994

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Persistent link: https://EconPapers.repec.org/RePEc:hal:wpaper:hal-00607605

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