Investigating the Retailer Push Strategies

Anne-Sophie Bayle-Tourtoulou, Gilles Laurent and Michel Dietsch
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Anne-Sophie Bayle-Tourtoulou: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales
Gilles Laurent: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: Investigating; Retailer; Push Strategies (search for similar items in EconPapers)
Date: 2012-01-01
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Published in 2012

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