Co-Constructing Offers in B2B Marketing Through Asymmetric Patterns of Negotiation

Frédéric Dalsace (), S. Jap and D. Kapelianis
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Frédéric Dalsace: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Keywords: Offers; B2B Marketing; Asymmetric Patterns; Negotiation (search for similar items in EconPapers)
Date: 2012-04-15
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Published in 2012

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Persistent link: https://EconPapers.repec.org/RePEc:hal:wpaper:hal-00687839

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